CAESAR Advertising Award 2018 went to Bad Ischl for the first time

For the concept and its implementation “Workers in the Tunnel” the pastry shop Zauner, Bad Ischl, and the photographer Daniel Leitner were awarded the largest advertising prize in Austria.

The konditorei Zauner from Bad Ischl commissioned Leitner Daniel to design a banner with a strong content, which is supposed to inform customers of the conversion of the main building, “if possible with a wink,” says Philipp Zauner. “Through the renovation of the main building, a large number of guests stood in front of closed doors. We wanted to set an accent, bring a smile to the unhappy faces,” Zauner continues.

The theme was used ambiguously: “Workers in the Tunnel”. A hollowed-out fence tunnel serves as a metaphor for the construction site. “The workers go into the tunnels, so to speak, to complete the reconstruction,” says Leitner. The image is not, as one would like to believe, digital montage, but was planned down to the last detail and then photographed.

The Upper Austrian advertising prize Caesar is awarded by the WKO (Advertising and Market Communication Group) for Upper Austria and is the largest advertising prize in Austria according to the submissions. The ceremonial award show with approx. 1000 guests from business, advertising and politics took place on 22.11. at the Design Center in Linz.- Here Leitner Daniel accepted the winner and Philipp Zauner as client of the pastry shop Zauner the Caesar in bronze.

The painting “Workers in the Stollen” was on display this summer in the exhibition “Ambient Works” in the town hall of the municipality of Bad Ischl.