The former k.u.k. Hoflieferant invests in the expansion of the production area (bakery) as well as the storage capacity, modernizes the departments of packaging, mailing, administration and creates more spacious employee areas.
Mail order and online store as drivers
In recent years, the demand in the online store has increased rapidly. “The strong increase in demand in the online store segment is mainly due to the fact that we launched our online store back in 1995. This laid the foundation for this important and sustainable building block of our company at an early stage,” says Josef Zauner.
“Today, we strive to make our assortment in the online store as extensive and varied as we do in our well-known cake buffet. Our constantly changing offer for Christmas, Easter, Valentine’s Day, etc. enjoys great popularity and our extremely fast processing of orders distinguishes us. In this way, we are responding to this trend of today and yet remain true to our line as a down-to-earth craft business,” Philipp Zauner.
Sales in the mail-order segment have shown a consistently positive development in recent years; in order to be able to continue to meet this trend, Zauner is now creating additional, modern production, storage, administration and packaging areas on an area of around 1,500 square meters.
In order to be able to offer more comfort to the steadily growing workforce, the recreation and changing areas are being enlarged and redesigned.
New jobs in the center of Bad Ischl
“In the short term, we expect the creation of 5 – 10 new jobs, which will be created immediately in the center of Bad Ischl after project completion. It would be much easier to implement this project on a greenfield site, but we have strictly decided against this, because our parent company and the town of Bad Ischl are very close to our hearts: We are thus pursuing a sustainable strategy of further developing our company in the heart of the town and steadily creating new jobs here,” Philipp Zauner.
The staff of the former Hofzuckerbäckers will increase accordingly to over 160 employees*.
Running operations as a challenge
The implementation of the construction project takes place in the “heart” of the operation at times of the summer peak season. The best possible handling of ongoing business is becoming a challenge. “Over the past decades, we have been able to gain a lot of experience in the course of rebuilds during ongoing operations. I am therefore optimistic that we will also be able to implement this project smoothly and without any loss in the quality of our products,” Josef Zauner.
The new areas are scheduled to be commissioned in November 2023.